Stanton Fisher
National Commercial

Our brief was to create a brand for Stanton Fisher which stood out from the existing financial claims brands and showcased its specific products; PPI, packaged bank accounts (PBA) and flight delay claims. To do this we created a TV commercial which would promote Stanton Fisher’s new brand to a wide audience. The commercial followed a ‘hero’ character, who stands up for consumers and highlights the injustice of PPI and how money has been wrongfully taken from them.

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We rolled our work out to the market via TV and print and distributed it to new and existing client databases.

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Stanton Fisher were delighted with the new direction the brand was taking; as they believed it would make a big impact in a crowded market.

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We also created 20-second adverts focusing on each type of claim (PPI, PBA and flight delays), to ensure consumers understood the process of claiming.